Lead Management & Sales Automation Platform
How Apex Realty scaled qualified buyer consultations by +200% and reduced sales response latency from 6 hours to under 2 minutes with a bespoke CRM and WhatsApp automation.
Lost leads and disjointed broker follow-ups were costing millions.
Apex Realty was generating thousands of prospective luxury apartment inquiries through Meta Ads, Google PPC campaigns, and property portals. However, leads were arriving into separate email inboxes and exported manually into Excel once a day.
By the time a sales representative contacted an interested homebuyer, the prospect had already booked a site visit with a competitor. Furthermore, management had zero visibility into which sales brokers were actively following up and which deals were stalled.
Critical Bottlenecks Before Solution
- ✕Inquiries sat untouched in spreadsheets for 4 to 8 hours before allocation
- ✕Duplicate broker calls irritating high-net-worth property buyers
- ✕No structured tracking of site visits, price quotations, or negotiations
- ✕Complete lack of marketing ROI attribution per advertising channel
A bespoke cloud CRM with instant WhatsApp routing and pipeline intelligence.
Pixility engineered a tailor-made, high-speed lead management platform directly integrated with Meta Ads Webhooks, Google Ads, and 99acres/Housing portals.
When an inquiry enters the system, an automated background worker validates the phone number, assigns the lead round-robin to an active agent, and triggers an immediate personalized WhatsApp brochure sequence with 1-click site visit scheduling.
Architectural Highlights
- Sub-second webhook listener queuing incoming leads with Redis and BullMQ
- Official WhatsApp Business Cloud API integration with dynamic catalog buttons
- Live interactive Kanban pipeline with role-based agent view restrictions
- Automated broker escalations: reassigned if uncontacted within 15 minutes
Modules deployed into production.
Omnichannel Lead Ingestion Engine
Zero-delay webhook pipeline consolidating inquiries from Facebook, Google, landing pages, and property portals into one normalized feed.
Agent Command Center & Follow-up Scheduler
A lightning-fast web dashboard engineered with Next.js allowing agents to view lead details, log calls, and send brochures in seconds.
Executive Revenue & Broker Telemetry
Real-time analytics dashboard giving management deep operational clarity over team velocity and sales conversion.
“Pixility completely transformed our sales floor. Our lead response time dropped from hours to literally seconds. The platform paid for itself within the very first month of deployment.”
Technologies powering this platform.
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